90-Day Automated Content Calendar
Marketing Made Simple.
About This Template
This strategic content planning template provides a comprehensive 90-day roadmap for your content marketing, complete with automation triggers and workflows. Designed to save you time while maintaining a consistent, engaging online presence, this calendar helps you plan, create, and schedule content efficiently across multiple channels.
How to Use This Template
- Review the suggested content themes and customize them for your industry
- Fill in specific content ideas in the weekly planning sections
- Set up the recommended automation workflows in your preferred tools
- Batch-create content following the production guidelines
- Schedule content according to the suggested posting calendar
- Monitor performance and adjust as needed
Content Strategy Overview
Content Pillars
For maximum engagement and brand consistency, focus your content around 3-5 key pillars:
- Educational Content: Establish expertise by teaching your audience
- Brand Story: Share your mission, values, and behind-the-scenes
- Social Proof: Highlight client success and testimonials
- Problem/Solution: Address pain points and present your offerings
- Industry Insights: Provide thought leadership and trending topics
Content Mix Recommendations
Maintain this balanced ratio across your content:
| Content Type | Percentage | Purpose |
|---|---|---|
| Educational | 40% | Build trust and authority |
| Promotional | 20% | Generate leads and sales |
| Engagement | 30% | Foster community and interaction |
| Curated | 10% | Provide additional value |
Month 1: Foundation & Authority Building
Week 1: Brand Introduction & Core Messaging
Theme
Establishing your brand voice and core value proposition
Content Ideas
- Company story video/post
- Meet the team series
- Core services/products overview
- Client success spotlight
- Industry challenge post
Automation Triggers
- Schedule all Week 1 posts in advance
- Set up automated comment responses
- Create an engagement monitoring alert
Week 2: Educational Cornerstone Content
Theme
Addressing fundamental questions in your industry
Content Ideas
- "How to" tutorial
- Common misconceptions post
- Beginner's guide to [topic]
- Industry terminology explainer
- Quick tips infographic
Automation Triggers
- Set up content redistribution workflow
- Create email notification for high engagement
- Schedule social sharing of blog content
Week 3: Problem/Solution Focus
Theme
Highlighting customer pain points and your solutions
Content Ideas
- Problem identification post
- Case study demonstrating solution
- Comparison guide
- FAQ compilation
- Client transformation story
Automation Triggers
- Trigger lead magnet delivery based on engagement
- Set up retargeting for users who engage with this content
- Create follow-up sequence for interested prospects
Week 4: Community & Engagement
Theme
Building relationships and fostering interaction
Content Ideas
- Ask-me-anything thread
- Industry poll or survey
- User-generated content feature
- Behind-the-scenes glimpse
- Interactive challenge or contest
Automation Triggers
- Schedule engagement prompts and responses
- Set up contest entry and follow-up workflows
- Create reporting for engagement metrics
Month 2: Deepening Relationship & Value
Week 5: Advanced Educational Content
Theme
Providing deeper insights for engaged followers
Content Ideas
- Industry trends analysis
- Detailed how-to guide
- Expert interview
- Process breakdown
- Advanced tips and strategies
Automation Triggers
- Segment audience based on engagement with basic vs. advanced content
- Schedule content promotion to targeted segments
- Set up lead scoring based on content interaction
Week 6: Social Proof & Testimonials
Theme
Building credibility through results and reviews
Content Ideas
- Client success story
- Testimonial highlight series
- Before/after showcase
- Results data visualization
- Client interview
Automation Triggers
- Create automated testimonial request workflow
- Set up review monitoring alerts
- Schedule regular testimonial sharing
Week 7: Industry Insights & Thought Leadership
Theme
Positioning your brand as an industry authority
Content Ideas
- Industry report summary
- Prediction or forecast post
- Opinion piece on industry challenge
- Research highlight
- Trend analysis
Automation Triggers
- Schedule content distribution to industry publications
- Set up monitoring for industry news to reference
- Create lead capture for extended content
Week 8: Product/Service Deep Dive
Theme
Showcasing specific offerings in depth
Content Ideas
- Product feature spotlight
- Service process breakdown
- Comparison with alternatives
- Creative uses or applications
- Customer success with specific product
Automation Triggers
- Trigger targeted follow-up based on product interest
- Schedule demo/trial offers to engaged users
- Create remarketing campaign for product-specific pages
Month 3: Conversion & Community Building
Week 9: Customer Journey Content
Theme
Content tailored to each stage of the buying process
Content Ideas
- Awareness stage: Industry problem overview
- Consideration stage: Solution comparison
- Decision stage: Detailed offering breakdown
- Loyalty stage: Advanced usage tips
- Advocacy stage: Referral program highlight
Automation Triggers
- Deliver stage-appropriate content based on user behavior
- Set up nurturing sequences for each stage
- Create conversion tracking for journey progression
Week 10: Seasonality & Timely Content
Theme
Connecting your brand to current events and seasons
Content Ideas
- Seasonal application of your product/service
- Industry event coverage or preview
- Holiday-themed content
- Current trend tie-in
- Seasonal promotion or offer
Automation Triggers
- Schedule time-sensitive promotional emails
- Set up countdown content for limited offers
- Create seasonal content deployment workflow
Week 11: Interactive & Community Content
Theme
Fostering active community participation
Content Ideas
- Live Q&A session
- User poll with follow-up content
- Community challenge
- User-generated content contest
- Collaborative project announcement
Automation Triggers
- Schedule participant follow-ups
- Create engagement-based audience segmentation
- Set up community highlight workflow
Week 12: Conversion & Call-to-Action
Theme
Converting engaged audience into customers/clients
Content Ideas
- Limited-time offer announcement
- Problem/solution/results summary
- Consultation/demo invitation
- Exclusive content access offer
- New product/service launch or teaser
Automation Triggers
- Schedule multi-channel promotional campaign
- Set up conversion tracking and reporting
- Create follow-up sequences for various response types
Content Production Workflow
Step 1: Monthly Planning (Day 1)
- Review upcoming 30 days
- Confirm themes and topics
- Assign content creation responsibilities
- Set production deadlines
Step 2: Content Batching (Days 2-5)
- Write all blog posts for the month
- Create social media captions
- Design graphics and visual elements
- Record videos if applicable
Step 3: Review & Approval (Days 6-7)
- Quality check all content
- Ensure brand consistency
- Make necessary revisions
- Finalize all assets
Step 4: Scheduling & Automation (Day 8)
- Upload content to scheduling tools
- Set up publishing dates and times
- Configure automation triggers
- Test all workflows and links
Step 5: Monitoring & Optimization (Ongoing)
- Track engagement metrics
- Respond to comments and messages
- Adjust strategy based on performance
- Document learnings for next cycle
Automation Workflow Setup
Essential Tools
Content Management & Scheduling
Options: Buffer, Hootsuite, Later, SocialPilot
Purpose: Schedule posts across platforms
Email Marketing Platform
Options: Mailchimp, ActiveCampaign, ConvertKit, Klaviyo
Purpose: Deliver content and nurture leads
CRM System
Options: HubSpot, Zoho CRM, Keap, Salesforce
Purpose: Track lead interactions with content
Analytics Tools
Options: Google Analytics, social platform insights, Hotjar
Purpose: Measure content performance
Key Automation Workflows
1. Content Distribution Workflow
Trigger: New blog post published
Actions:
- Share on social platforms with customized messages
- Send to email subscribers
- Notify team for engagement monitoring
2. Lead Nurturing Workflow
Trigger: Lead engages with specific content
Actions:
- Tag lead based on interest
- Send related resources
- Schedule follow-up content
- Alert sales team when engagement threshold reached
3. Repurposing Workflow
Trigger: Content performance exceeds threshold
Actions:
- Flag for repurposing into other formats
- Schedule resharing on different platforms
- Include in email digest
4. Engagement Response Workflow
Trigger: Comment or message received
Actions:
- Send immediate acknowledgment
- Route to appropriate team member
- Add user to appropriate segment
- Schedule follow-up if needed
Performance Review Framework
Conduct a monthly review using these metrics:
Engagement Metrics
- Reach and impressions
- Engagement rate
- Comments and shares
- Time spent on content
Conversion Metrics
- Click-through rate
- Lead generation
- Content-attributed sales
- Email sign-ups
Growth Metrics
- Follower growth
- Email list growth
- Website traffic
- Return visitor rate
Use these insights to refine your next 90-day plan.
About TymFlo
TymFlo helps businesses grow by delivering tailored strategies and creative solutions that drive influence. We take the complexity out of branding and growth, allowing business owners to focus on what matters most - running their business.
Our automated marketing solutions save you time, reduce stress, and deliver measurable results. Whether you're a small business owner, medical professional, or entrepreneur, our team of creative strategists and marketing experts can help you implement effective marketing systems.
To learn more about how TymFlo can help your business, visit www.tymflo.com or contact us at hello@tymflo.com.